Culture | Community | Change

An online retail establishment representing African, Caribbean and Latin American streetwear brands. Our brands are all created internally or curated through partnerships with an eclectic range of entities—from musicians to influential lifestyle brands. We want to represent all peoples in our culture of unity. Our brands transcend all kinds of gaps and offers tasteful select designs for anybody looking to express themselves in a modern and unique way.



Africology Shop

is our new venture which represents African, Caribbean and Latin streetwear brands. We create and curate quality brands to represent an eclectic blend of culturally-impacting goods. Each of our own products or collaborations with partners makes a statement of its own but adds to the message of unity as a whole. Our brands currently include Africology Clothing, Addis State of Mind, Addis Ababa Rockers, and many other unique collections.